Therefore, if you don’t have enough resources to do it properly, then do not do it at all. Whereas, a hand-crafted one, which is specially coded based on AMP guideline but remains the design, results in a positive change. The result is predictable when a basic AMP website, with all the navigation (menu, logo) or design has completed been removed, provides a deplorable result with all of the important factor (traffic, bounce rate, sessions, etc,) see a dramatic decrease. The difference between a basic AMP page and a handcrafted one. Relevant to this issue, Moz has experimented a case study to compare the actual impact of a basic AMP website to a hand-crafted AMP website. All the code that style your website is removed or simplified. To reach that instant page speed, as we discussed above, AMP puts the ability to read content instantly before anything else. With all the benefit we just list, it seems like a redundant question to ask. Therefore with all the benefit, AMP looks like a thing that needs to be done immediately on your website. It means that with better mobile speed, you not only see the significant change in revenue, bounce rate, etc but also in term of search ranking. Plus, Google and many other search engines have already supported the implementation of this technique. So, having AMP might be very crucial for your Joomla SEO effort. Among those improvements, loading speed is the number one factor that need to prioritize. Therefore, search engine and every online publisher put more effort on improving user experience on the mobile device. Almost everyone has one, and the amount of time we spend on a mobile device every week is astonishing - Average an entire day per week has been spent on mobile activities. Not to mention that owning a mobile phone nowadays is as popular as having clothes on your body. Why is AMP important for your website?Īs you may know, page speed is an essential factor for the success of any online business. There is no logo, menu, module and it doesn’t look like the original design at all.įor more detail, you can read more about AMP here. You can see the example below on how different an original page compared with a basic AMP page. It strips down all the CSS, JS, HTML “style” code and focus only on loading your content as fast as possible. What is AMP?ĪMP or Accelerated Mobile Pages is an open-source project aimed at allowing mobile website content to load nearly instantly. Moreover, we will review the top 3 extensions for creating AMP page in Joomla. In this article, we will briefly explain AMP and its important to your website. It has been widely implemented since 2015 and even more popular nowadays due to the significant shift to mobile usage. AMP is no longer a strange technique for any webmaster.
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